Miss Sixty

When one of the trendiest fashion labels in the world wanted an email marketing campaign that would capture the free spirit of the brand I was only too happy to oblige.

With a free reign on the monthly creative I set about creating a visually rich style which would entrance the email recipient. Without an e-commerce site to direct people to, the emails relied on heavy creative to push offers, competitions and style news.

With their email database doubling in a short time, and an open rate of more than double the expected industry average these emails have proved a huge, and stylish success – and recently scooped the 2009 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

Categories: Web